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			Trust	We trust that our team members will dependably and consistently perform their responsibilities and duties.
			Loyalty	We are loyal to the Brand and to the Team in all that we do.
			Honesty & Integrity	We will bring honesty and integrity to everything we do and expect the same from our team members.
			Passion	We are passionate about providing an improved Quality of Life to our valued customers with our premium products and services.
			Compassion	We care about our customers and treat them with respect; we care about our team members and help them reach their goals.
			Work Ethic	We work hard and focus our energy and intelligence on building a powerful brand and adding value to it for all of our team members.
			Teamwork	We will be a team with EVERYONE associated with the RainSoft brand, working TOGETHER toward our COMMON VISION and shared GOALS with each individual having OBJECTIVES and PERFORMANCE standards that contribute CRITICALLY and SUBSTANTIALLY to achieving the common vision.