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Opportunity
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The world's thirst for water has grown. Over the last 50 years, water consumption in the United States increased by more than 100 percent. In the same period, it rose by more than 500 percent in Europe and 300 percent in Africa. Many experts predict that world consumption will double by the year 2020.
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- Yet, water treatment units are found in only 5 million U.S. households
Source: WQA, Lisle, IL
- Less than 7% of the domestic market has been tapped
- That means: 80 million American households, not to mention hundreds of millions of homes and businesses around the world, are a potential market!
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- 84% of Americans are concerned about the quality of their water
Source: EPA Survey and Harris Poll
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