CleanStart is an innovative, eco-friendly laundry solution designed to save homeowners money while providing them with the cleanest, freshest laundry they’ve ever experienced. Designed and engineered for the home, CleanStart® utilizes the same commercial cleaning technology found in larger systems we’ve provided to clients such as Hilton and Marriott for their laundry operations. CleanStart transforms cold water into a powerful cleaning agent by oxidizing normal tap water, injecting a controlled amount of ozone (O3) into the wash water. Ozone is nature’s safest, strongest oxidant and most effective disinfecting agent. After the ozone oxidizes and disinfects, it reverts to oxygen leaving behind nothing but cleaner, fresher laundry.