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Chicago, IL – April 12, 2013 – RainSoft is making its message perfectly clear to visitors who attend the 2013 Kitchen & Bath Industry Show (KBIS), which runs from April 19-21 at the Morial Convention Center in New Orleans. Home improvement contractors and others who are looking to broaden and make their businesses more profitable will find many worthwhile solutions to consider in the RainSoft (2356) booth.
“The water treatment business is doing well and has plenty of room for growth. We are very happy with the results our company has produced in the first quarter this year,” said Andrew Palframan, RainSoft’s Vice President and General Manager.
“RainSoft is thriving in its 60th year of operation due to unparalleled dealer support, new and recurring revenue streams, and unique products and financing programs that are the best in the industry. Our team is giving consumers what they’re asking for. At KBIS, we’re looking for people who have done or are doing home improvement work and want to be involved with an industry leader. I think 2013 will be a banner year for us.”
One of the reasons for RainSoft’s success is a sales and marketing strategy that delivers results. A key component to the “Purely Better Business” mindset is the exclusive lead generation program with Home Depot. Dealers have access to stores in their territory, offering a terrific opportunity to make one-on-one connections with consumers looking for home improvement products. Since forming the partnership in 2006, it has produced over $250 million in retail sales.
“Our agreement with Home Depot makes it very attractive to any independent businessperson to further their success,” said Palframan. “Our dealers have the sole rights within a territory to sell and install RainSoft water treatment equipment, and there are no franchise or royalty fees to pay. We have a dedicated web site for dealers (www.rainsoftdealers.com) that explains these and other benefits.”
Among those benefits is an iPad app sales presentation RainSoft was the first to introduce to the water treatment industry last summer.
“We’ve had a very good response to it,” said Palframan. “It’s interactive and allows our dealers to conduct touch screen, in-home presentations and share valuable water quality information. In a matter of seconds, dealers can show videos, share savings calculations or answer other consumer questions. Quite a few of our dealers have told us how it has improved their first-class close rate.”
Dealers have the advantage of new financing methods with a private label credit card program, which company representatives will explain at KBIS. Also in the booth will be the new salt-free residential water treatment system that features Pentair® CrossCharge technology. The hybrid water conditioning system offers great-tasting, bottle quality water with the filtering treatment benefits of a reverse osmosis system, combined with the hardness removal of a water conditioner.
About RainSoft
Headquartered in Elk Grove Village, Illinois, RainSoft, a division of Aquion, Inc., is an international company with over 150 authorized and independently owned dealerships in the U.S. and 20 other countries. The company is dedicated to producing the world’s finest water treatment systems, all of them manufactured in the U.S.A. and backed with the industry’s strongest lifetime warrantees. For more information visit the company’s Web site at www.RainSoft.com or call 1-800-RAINSOFT. For more information on becoming a RainSoft dealer, visit the company’s dealer Web site at www.rainsoftdealer.com or call 1-866-4RAINSOFT (866) 472-4676.
