RainSoft to place focus on dealers at WQA Aquatech

RainSoft to place focus on dealers at WQA Aquatech


Chicago, IL – March 13, 2014 – Success breeds success and RainSoft has a formula that clearly is producing results.  That’s why for the second consecutive year, RainSoft (booth 227) will focus efforts on its dealership program and meeting with prospective new dealers at WQA Aquatech 2014, scheduled for March 18-20 at the Orange County Convention Center in Orlando.

“We experienced a tremendous response at last year’s show and we’re hopeful we can catch lightning in a bottle again this year,” said Andrew Palframan, vice president and general manager of RainSoft.  “The water treatment business is experiencing a bit of a renaissance.  Last year, we met with many people who had experience in other industries and provided them with information on the advantages of being a RainSoft dealer in this marketplace.”

The benefits of being associated with RainSoft are second to none.  The in-store lead generation program with The Home Depot continues to grow rapidly as it begins its ninth year.  A new credit financing program with a private-label credit card was implemented in late 2012 and is having success.  So is the experience with the latest technology.

An iPad app has received consistent upgrades and is improving the experience for homeowners.  Quicker, more adaptable presentations are winning favor and having an impact on the bottom line.  And RainSoft’s exceptional training program, including the weeklong RainSoft University, continues to support both new and established dealerships while separating the company from other water treatment manufacturers.

“Our dealers realize these initiatives are good reasons why it’s Purely Better Business to be a part of the RainSoft team,” concluded Palframan.  “The Home Depot program has produced retail sales of more than $250 million since 2006 and continues to grow.  More people realize the value and benefits of having an outstanding selection of innovative products, truly flexible financing options and a unique training program that we make mandatory for all new dealers.  These are significant advantages that are very profitable for people who have worked in home remodeling, heating and cooling and similar types of industries.”

About RainSoft

Headquartered in Elk Grove Village, Illinois, RainSoft, a division of Aquion, Inc., is an international company with over 150 authorized and independently owned dealerships in the U.S. and 20 other countries.  The company is dedicated to producing the world’s finest water treatment systems, all of them manufactured in the U.S.A. and backed with the industry’s strongest lifetime warrantees.  For more information on becoming a RainSoft dealer, inquire via e-mail (opportunity@rainsoft.com), toll-free phone: 1-800-RAINSOFT or by visiting www.rainsoftdealer.com.

Success StoriesHear Directly from Our:

RainSoft’s Lifetime Warranty was a big deal to my reps, because other warranties in the industry were limited to just the tank; not the valve, not the electronics, not everything like RainSoft’s. The iPad app presentation was also huge. It made the pitch books we used with other companies seem prehistoric.

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As soon as we got the test and found out we did have hard water we were very eager to get the system in place.

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