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Chicago, IL – August 14, 2012 – Visitors to the 2012 Western Idaho Fair are in store for something different when they stop by the AquaTech of Idaho/RainSoft booth (#415) during 10-day event, which runs from August 17-26 in Boise.
The venerable 59-year-old water treatment company is sporting a brand new look these days. RainSoft is the embodiment of its refreshing “Purely Better Business” marketing campaign, promoting a new salt-free water conditioning technology, access to The Home Depot for consumer lead-generation and a new dealer recruitment push.
The new marketing strategy is part of a plan that involves technology to attract interest in dealerships, says Cal Stuart, President and CEO of Aquion, Inc., parent company of the RainSoft division.
“We’re planning to raise the bar on our dealer recruitment efforts over the next several years,” Stuart said. “After conducting some extensive dealer marketing research, we discovered a gold mine of positive attributes about our dealer program. The lead generation, training, the sales tools, the dealer networking system, consumer financing plans, low entry costs, our conventions – we learned our most successful dealers were promoting all these positives as keys to their success, but we were not using them to recruit new dealers.”
Andrew Palframan, Vice President of RainSoft, says that attitude is about to change and will be evident at KBIS. “For entrepreneurs looking for opportunities in water treatment, we’ll be promoting all of the ‘purely better’ advantages a RainSoft dealership can offer them in our new advertising, brochures and website.”
Part of the ‘purely better’ plan is the access each RainSoft dealer has to The Home Depot stores in their territory. “Simply being in The Home Depot exposes our dealers to thousands and thousands of prospects every day, people who are already looking for home improvement products. It’s like having a home show seven days a week, 365 days of the year at multiple locations within your market,” Palframan remarked.
RainSoft’s association with The Home Depot also can aid acceptance of in-home dealer sales calls, and alleviates concerns that some consumers may have regarding trust and credibility. Customers can even use The Home Depot credit card to purchase a RainSoft system and gain benefit of interest-free financing.
“This presence in The Home Depot is just a gigantic profit opportunity for dealers who qualify for the program,” Palframan summarized. “Our dealers rank high in The Home Depot’s customer satisfaction polls with an overall rating of 9.3 (on a 1-10 scale), one of the best ratings for any ‘do it for me’ provider.”
RainSoft’s full product line consists of various water treatment solutions, water filtration and drinking water systems and home water conditioning and systems. Dealers will have a radically new residential water treatment technology to offer later this year. A new salt-free water conditioning product will offer consumers the purifying benefits of a reverse osmosis system, combined with the hardness removal of a water conditioner, all without ever requiring salt. It also presents green advantages for eco-minded customers. Since it treats water without salt, there’s no chloride discharge and produces 90 percent less wastewater than conventional reverse osmosis systems.
“The water treatment industry hasn’t seen a major advancement like this in years,” Palframan remarked. “Imagine offering customers the enjoyment of great-tasting, bottle quality water throughout their entire home. Our new water treatment system is one-of-a-kind in the industry.”
Headquartered in Elk Grove Village, Illinois, RainSoft, a division of Aquion, Inc., is an international company with over 150 authorized and independently owned dealerships in the U.S. and 20 other countries. The company is dedicated to producing the world’s finest water treatment systems, all of them manufactured in the U.S.A. and backed with the industry’s strongest lifetime warrantees. Without a doubt, being a RainSoft dealer means ‘Purely Better Business’.
For more information about RainSoft, visit the company’s Web site at www.RainSoft.com or call 1-800-RAINSOFT. Locally, contact Richie Thompson at AquaTech of Idaho/RainSoft at (208) 571-4544.
