RainSoft to target dealer prospects at WQA

RainSoft to target dealer prospects at WQA


Indianapolis, IN – April 1, 2013 – There are many reasons why RainSoft has been so successful for 60 years, and innovative products, unique relationships, service and training rank high on the list.  All those factors will be on display as RainSoft (booth 407) places an emphasis on new dealer prospects at WQA Aquatech 2013, to be held April 3-4 at the Indiana Convention Center in Indianapolis.

The list of dealer support programs and services the company has to offer is impressive.  With the water treatment business showing tremendous gains in the last year, and RainSoft continuing to expand its industry leading sales and marketing efforts, Andrew Palframan, RainSoft’s Vice President and General Manager, says now is the time for dealers to act.

“It certainly is an exciting time for our industry and at RainSoft.  We have the products, services and solutions that our customers want and we’re planning to expand upon that success.  I think 2013 has a lot of potential to be a remarkable year,” commented Palframan.

“Our marketing partnership with The Home Depot continues to be at the core of our “Purely Better Business” philosophy.  We were the first company in the industry to introduce an iPad App for interactive in-home selling, and we are closing more sales with an outstanding new consumer financing program.  And with the industry’s first salt-free water conditioning system, RainSoft is well positioned for future growth.  We welcome dealers to connect with us at the show and learn how we support our people to help them be successful.”

Since forming a partnership in 2006, the in-store lead generation program with The Home Depot throughout the U.S. has yielded retail sales in excess of $250 million. The new iPad App and credit financing programs were introduced in the second half of 2012.  The App puts the latest technology in the hands of dealers for quick, in-home touch screen presentations.  Dealers also can access important water quality information, videos, savings and ROI calculations and more.

RainSoft’s new financing methods include a private label credit card program.  Company representatives will explain these benefits and other advantages of being a RainSoft dealer in presentations at the show. That will give everyone a chance to see the new salt-free residential water treatment system on display in the booth.

Featuring Pentair® CrossCharge technology, this hybrid DI water conditioning system offers consumers great-tasting, bottle quality water throughout their home. It also provides the filtering treatment benefits of a reverse osmosis system combined with the hardness removal of a water conditioner.  Since this system treats water without salt, there is no chloride discharge.

About RainSoft

Headquartered in Elk Grove Village, Illinois, RainSoft, a division of Aquion, Inc., is an international company with over 150 authorized and independently owned dealerships in the U.S. and 20 other countries.  The company is dedicated to producing the world’s finest water treatment systems, all of them manufactured in the U.S.A. and backed with the industry’s strongest lifetime warrantees. For more information, visit www.RainSoft.com or call 1-800-RAINSOFT. For more information to become a RainSoft dealer, visit the Dealer web site at www.rainsoftdealer.com or call 1-866-4RAINSOFT (472-4676).

Success StoriesHear Directly from Our:

RainSoft’s Lifetime Warranty was a big deal to my reps, because other warranties in the industry were limited to just the tank; not the valve, not the electronics, not everything like RainSoft’s. The iPad app presentation was also huge. It made the pitch books we used with other companies seem prehistoric.

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As soon as we got the test and found out we did have hard water we were very eager to get the system in place.

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